Work Experience


Creative lead for hire.  Providing Design expertise to a broad range of clients, from Fortune 500 companies to three person tech startups.  Services include; Creative direction, trend studies, industrial and packaging design for manufacture, and factory liaison to tooling and production.   Most programs involve a full spectrum of design support, from brand establishment and brainstorming, to collaborative ideation, to mass production quality control on the factory floor.

GOOGLE August 2016-Dec 2018   Design Lead, Wearable Products

Led an efficient team of designers to establish Google’s presence in consumer wearable products. Championed a design and UX led product vision, and ensured alignment from all internal stakeholders, up to Google leadership. Established and maintained consistent product design language and standards of excellence among all product categories (beyond wearables), and through all phases of the design process up to production.

AMMUNITION    July 2007-Jan 2015   Senior Designer

Design lead for key clients such as Barnes & Noble and Beats by Dre.  Responsible for every stage of design, from concept generation and pitching through mass production and outgoing QC.  Specialist in projects which require extensive development effort: traveling to factories, ongoing engineering collaboration, vetting  of suppliers and sourcing agents, and general insurance for the integrity of the design. 

OCTOVO    Jan 2013-Jan 2014    Creative Director

Conceived, developed, and executed the core concept for a high-end travel and leather goods brand.  Took charge of an existing product development team and elevated their capabilities, processes, and supply base to meet our standard of product excellence.

Personally sourced all of the materials, designed and oversaw development and mass production of all products in the line.  Developed the brand story, look and feel, and ethos alongside the marketing director.

STANFORD UNIVERSITY    Fall 2012    Guest Lecturer

Guided students on practical tehniques and theory of design visualisation, with a focus on fundamental Photoshop and Illustrator techniques.

PENTAGRAM    Jan 2005-July 2007    Designer

Responsible for creating successful concepts for clients such as Dell, Toshiba, and Apple under the direction of Robert Brunner.

Technical proficiencies

2D  visualization and graphic layout in Adobe Photoshop and Illustrator

3D CAD and surfacing in Alias, Rhino, and Solidworks


2018 D&AD Yellow Pencil Award, Google Pixel Buds
2018 IF Design Award, Google Clips wearable camera
2018 IF Design award, Product, Google Pixel Buds
2018 IDSA Award, Silver, Google Pixel Buds
2018 Good Design Award, Google Pixel Buds

2014 Spark Award, Octovo Product Packaging
2011 Good Design Award, Beats Pro Headphones
2011 IDEA Award, Nook Color Accessory Packaging
2011 Red Dot Award, Beatbox
2009 Red Dot Award, Dell Precision
2009 Red Dot Award, Dell Latitude
2009 Red Dot ‘Best of the Best’, Dell Optiplex


San Francisco State University
BA Industrial Design 2004

Brunel University London

references available upon request